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The Six Blind Scientists
“What is this thing?” asked the King. “An elephant, my lord,” said the Vizier. “I must know more. Wise Men! Although you six are blind,...
Brad Cochrane
Nov 27, 20193 min read


Storytelling for Scientists
Science matters. The Scientific Method, the idea that facts are proven through rigorous analysis, is under attack. Intractable attitudes....
Brad Cochrane
Jul 30, 20193 min read


The Power of Unconscious Trust
More people trust Amazon than their own banks. --Bain Loyalty in Banking Survey 2018 What does your bank do for you? Do you have a...
Brad Cochrane
Jun 21, 20192 min read


Is it true blondes have more fun?
In 1961, the famous copywriter Shirly Polykoff proposed this very question and changed how American women thought about their hair color....
Brad Cochrane
Feb 19, 20192 min read
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